Bear & Son Cutlery is committed to producing high-quality knives entirely in the United States. Unlike many competitors who outsource parts or assembly, Bear & Son handles every step of the manufacturing process in-house—from building blanking dies to heat treating, grinding, assembly, and hand-finishing. This approach ensures consistent quality and supports American craftsmanship.
Challenges Faced Bear & Son
In the Bear & Son Portfolio: The website receives some traffic, but not much (more was desired), and the keywords employed in this website are very competitive.
The poor domain authority and trust flow of the website make it harder to rank in search engines.
The site’s on-page content was not optimized effectively, and no CTAs were used.
The limited number of internal links among internal pages prevented the authorities from moving around the website pages.
Another important issue was the website’s loading time (more than 8 seconds), which harmed the site’s reputation.
The website has several flaws and faults that need to be resolved in order to rank better.
The second issue was improper site mapping, which resulted in crawl problems.
Multiple pages were not indexed, affecting their ranking in search results.
The site was obtaining low-quality and irrelevant links, which harmed its authority.
Solutions provided in Bear & Son Portfolio
We conducted a site assessment and addressed a variety of onsite problems, including website performance, load time, URL structure, picture alt text, and so on.
We optimized meta tags, developed alternative landing pages, and injected pertinent keywords while altering the sites’ content.
We conducted keyword research to target their niche and optimized their web pages accordingly.
Enhanced the website’s architecture by internal linking, allowing the authority to rotate inside the website.
We developed an effective link-building approach, generating high-quality, niche-relevant backlinks to boost authority and local citations to optimize the site locally.
We knew we could increase organic traffic by improving the content of the sites based on keyword research.
SEO audits include on-page and off-page SEO.
